Greetings, earthlings -
Welcome to Groucho Sports. You're probably wondering, "Groucho who? Who the heck are these guys? What is their purpose?" Well, until not long ago, we really didn't have a clearly defined answer to these questions either. All we really knew for sure was that most gear available to the human-powered sport enthusiast (cyclists, runners, swimmers) was nowhere near where we thought it should be--at least not for our level of performance. Come on, cycling jerseys for $75, shorts for $50? Dry fit T's for $40? Really? So, a few trials, some guerrilla marketing, a little research, and a business plan later...we've figured it out!!
At Groucho, we're enthusiasts - hardcore and killin' it every time we're out. We're in it for reasons that are deeper than winning, though. We know that community, commraderie, environmental stewardship, health, passion, accomplishment, and the just plain love for the sport is more important than crossing any finish line.
Most gear on the market today is designed for the athlete who competes to win. Athletes who spend the extra dollar in hopes of recognizing some extra benefit. We're here to fill the crack, patch the hole, build the bridge. Our line is designed for the athletes who've got their priorities right. We, like you, work hard and play hard, but have attitude about where our money goes. Mainly because we've got a few other things we want to do with our lives...like travel around the world, support the causes we care about, buy a house, start a business, save for retirement...you get the idea.
But be patient. We are building our business from the ground up. One piece at time. We don't have investors, nor do we want them. We self-invest and have, thus far, refused to take loans. We recognize less profits because we are insistent that a percentage of our profits goes back into our local communities. And we simply want nothing more than the support of our fellow Grouchos.
So check back often. Drop us a line. Send us pictures. Tell us your stories. Share your advice. And most importantly, tell us what we can do better to make your participation in the sports we all love a helluva lot more enjoyable!
And with that, we thank you...
- Team Groucho
